Customer success
By conducting first click tests, you can optimize your interface for customer success. If a user’s first click is correct, they have an increased chance of completing task or journey. If your design is user-friendly, then customers will have a better chance of achieving their goals.
How quickly will users find specific info
First click measures how long it takes customers to make their first click. The time that it takes to perform the action can be compared to alternative desings.
Informed decision-making
First click testing measures how long it to record a click. The time that it takes to perform the action can then be compared to your design alternatives. This approach keeps design teams focused on customers and how users are interacting with their products.
