Ask participants to accomplish a task. Once the first click is made the test ends.
First click test is used to examine what participants would click on first on the interface in order to complete their intended task. It can be performed on a functioning website, a prototype or an image.
By conducting first click tests, you can optimize your interface for customer success. If a user’s first click is correct, they have an increased chance of completing task or journey. If your design is user-friendly, then customers will have a better chance of achieving their goals.
First click measures how long it takes customers to make their first click. The time that it takes to perform the action can be compared to alternative desings.
First click testing measures how long it to record a click. The time that it takes to perform the action can then be compared to your design alternatives. This approach keeps design teams focused on customers and how users are interacting with their products.
Compare the performance of multiple variations of a design.
Test and fine-tune CTAs (landing pages, newsletters, banners).