Variety of testing methods to choose from
Choose from a variety of user testing methods to meet your objectives accurately and get the results you need for each study.
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Validate
Information architecture
Tree Test
Evaluate the hierarchical structure and findability of your content in a website or app.
Qualitative data
Preference & impression testing
First Click
Ask testers a question and let their first click speak louder than any answer. You get a beautiful heatmap and time report.
5 Second Test
Let testers view a screen for a few seconds to measure what information they take away and the impression they were given.
Preference Test
Between variations, ask testers to choose which one they prefer.
Measure usability
Evaluation
Single Task
Ask testers to complete a single task on your prototype and measure conversion rates, inbound and direct paths, bounces and more.
Open Analytics
With open analytics, testers navigate through your complete prototype, so that you can capture naturally emerging user flows and valuable information in volume.
Online Surveys
Gather feedback from testers with multiple choice, opinion scale, short text, likert scale, SUS and demographics surveys.
Enhance research
Other features
Randomization
Get clearer insights from your UX research studies by seamlessly integrating Randomization across multiple testing scenarios.