Ask testers to complete a single task on your prototype and measure conversion rates, inbound and direct paths, bounces and more.
With the single task test, you can check how usable your design is. The power of this technique is that it focuses on what the user does and not what the user says. This kind of test reduces the risk of building the wrong thing and discovers problems when they are still easy and cheap to fix. The goal is to identify any usability problems, collect qualitative and quantitative data and determine the participant’s satisfaction with the product.
Benefits of single task testing:
Validate product plan using data and real evidence. Therefore, unearthing data about what works or not through usability testing allows you to create product roadmaps with confidence.
Usability testing is an advantage when vetting your product’s functionality and features. You can validate your assumptions and determine whether users will find value and utility in your product.
Analyze new features for usability flaws before the product launch.
Optimize microinteractions to improve user experience.
Quickly validate early design with low-fidelity prototypes.
Evaluate your product and get comprehensive user feedback.
Get session recordings of your testers’ navigation and watch real-time interaction.
Get a map of every click or tap on your prototype to analyze and improve your product.
See how users navigate through your prototype and detect drop-offs
Get to know how long it took testers to act. Time matters.
Get answers through single and multiple select choices, opinion scales and open questions.