Tree test is a research method for evaluating the hierarchical structure and findability of your content in a website or app.
Tree testing is a research method for assessing findability within the hierarchy of a website or app. In tree testing, a text-only version of the site’s hierarchy is laid out in front of test participants, who are asked to highlight a category or page within that structure where they would expect to find a particular item or piece of content. Tree testing is a task-based activity. Test participants are asked to find the locations of specific elements in the existing structure. You can analyze where your users would expect to find the information, and you can make improvements to your product based on this behavior.
Tree testing is useful when you want to:
Tree testing helps identify navigation issues with your site or app. You can analyze where a user would expect to find the information they’re looking for, and you can make improvements to your site based on this behavior.
Tree testing will show you where they would naturally and intuitively go to find a certain piece of information, execute a certain task or where they’d find a certain piece of information.
Validate the effectiveness of your product’s content organization.
Test if your content’s description matches your user’s description.
Quantify the findability of an interface by using the structure of the navigation.
Logical and intuitive information is essential for user experience.
Get session recordings of your testers’ navigation and watch real-time interaction.
Get a map of every click or tap on your prototype to analyze and improve your product.
See how users navigate through your prototype and detect drop-offs
Get to know how long it took testers to act. Time matters.
Get answers through single and multiple select choices, opinion scales and open questions.