Tree Test
Ask participants to find specific items on a navigation tree in order to evaluate your navigation structure.
Information architecture
What is Tree Testing?
Tree testing is an evaluative research method used to analyze menus, labels, and content grouping. Examine the structure of your current design or the structure created by users via card sorting.
Do users understand how to navigate your site based on the labels provided?
Is your content grouped logically?
Can users find the information they want easily and quickly?
Understand users
Why conduct Tree Testing?
Improve navigation
Finding navigational and labeling issues with your website or app is made easier with tree testing. Examine where a user would anticipate finding the information they need, and adjust your website based on this behavior.
Content hierarchy
Tree testing will show you where customers would naturally and intuitively go to find a certain piece of information or execute a certain task.
Quantitative data
What can you do with Tree Testing?
Test information architecture
Validate the effectiveness of your product’s content organization.
Labels that make sense
Test if your content’s description matches your user’s description.
Ensure product structuring
Quantify the findability of an interface by using the structure of the navigation.
Improve the user experience
Logical and intuitive information is essential for a great user experience.