Preference Test
Preference Testing is a research method for determining a variation preference. Test participants are asked to choose which variation they prefer.
Measure everything
What is preference testing?
Preference testing is a research method for determining a variation preference. Test participants are asked to choose which variation they prefer. The Preference Test can be used to determine preference on logos, icons, palettes, designs, mockups, content, copies, and text styles. With this type of test, you can get insights on which variation participants prefer, and with an additional survey, to understand why they chose it.
Preference testing is useful when you want to:
- Measure preference between versions of the same element of a product.
- Get proof of concept early on, before investing in development.
- Better understand what users want and why.
Useful feedback
Why conduct preference testing?
Choose between variations
Preference testing is a simple and effective method when debating becomes a need for making a decision. It eliminates guesswork and can help you to choose between variations, by asking users which one they prefer.
Test any element of your product
Scale up your research by asking testers to determine their preference on almost everything. From designs, icons, and logos to microcopies, content, and styling. Collect data and see if the preference changes for different tester groups.
What can you do with preference testing?
Microcopies
Collect feedback and reactions about a microcopy.
Test CTAs
Test and fine-tune CTAs (landing pages, newsletters, banners).
Variation Performance
Compare the performance of multiple variations.
Design Variation
Choose the best variation of a design screen.
Easy creation
Create a preference test on useberry
Select a preference type
Image or text
Add a title for your task
Fill in the action you want testers to take
Specify a “scenario”
Let testers know more about the context of their task
Add variations
Add multiple variations to test
Add follow-up question
Add a question after the test
Serious data
Enrich your research with data
that matters
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Heatmaps
Get a map of every click or tap on your prototype to analyze and improve your product.
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User Flows
See how users navigate through your prototype and detect drop-offs
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Recordings
Get video recordings of your testers’ navigation and watch real-time interaction.
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Timebars
Get to know how long it took testers to act. Time matters.
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Answers
Get answers through single and multiple select choices, opinion scales and open questions.