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Preference Test
Ask participants to choose from a set of design or text options in response to your specific question.
Variation measurement
What is Preference Testing?
Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.
Which design is easiest to understand?
Which design grabs your attention?
Which company logo suits the companies purpose the best?
Understand users
Why conduct Preference Testing?
Choose between variations
Preference testing is a simple and effective method when debate becomes necessary for reaching a decision. It eliminates guesswork and can help you to choose between variations, by asking users which one they prefer.
Test any element of your product
Scale up your research by asking participants to determine their preference on nearly every aspect of your product. From designs, icons, and logos to microcopies, content, and styling. Collect data and see if the preference changes for different tester groups.
Useful feedback
What can you do with Preference Testing?
Microcopies
Collect feedback and reactions about a microcopy.
Variation performance
Compare the performance of multiple variations.