Preference Test

Ask participants to choose from a set of design or text options in response to your specific question.

Hero image introducing Useberry’s Preference Testing for comparing different design variants.

Preference Test

Ask participants to choose from a set of design or text options in response to your specific question.

Hero image introducing Useberry’s Preference Testing for comparing different design variants.

Preference Test

Ask participants to choose from a set of design or text options in response to your specific question.

Hero image introducing Useberry’s Preference Testing for comparing different design variants.

Variation measurement

What is Preference Testing?

Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.

Variation measurement

What is Preference Testing?

Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.

Variation measurement

What is Preference Testing?

Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.

Understand users

Why conduct Preference Testing?

Understand users

Why conduct Preference Testing?

Understand users

Why conduct Preference Testing?

Choose between variations

Preference testing is a simple and effective method when debate becomes necessary for reaching a decision. It eliminates guesswork and can help you to choose between variations, by asking users which one they prefer.

Preference test example showing two image variants side by side for users to choose their favorite.
Preference test example showing two image variants side by side for users to choose their favorite.
Illustration of visual elements like texts, images, and layouts that can be compared in a preference test.
Illustration of visual elements like texts, images, and layouts that can be compared in a preference test.

Test any element of your product

Scale up your research by asking participants to determine their preference on nearly every aspect of your product. From designs, icons, and logos to microcopies, content, and styling. Collect data and see if the preference changes for different tester groups.

Useful feedback

What can you do with Preference Testing?

Useful feedback

What can you do with Preference Testing?

Useful feedback

What can you do with Preference Testing?

Microcopies

Collect feedback and reactions about a microcopy.

Microcopies

Collect feedback and reactions about a microcopy.

Microcopies

Collect feedback and reactions about a microcopy.

Variation performance

Compare the performance of multiple variations.

Variation performance

Compare the performance of multiple variations.

Variation performance

Compare the performance of multiple variations.

Easy creation

Create Preference Test on Useberry

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Select a preference type

Image or text

Add task title

Fill in the action you want testers to take

Specify “scenario”

Let testers know more about the context of their task

Add variations

Add multiple variations to test

Add follow-up question

Add a question after this block

Create better experiences for
your products and services

No credit card required

Create better experiences for your products and services

No credit card required

Create better experiences for
your products and services

No credit card required