Ask participants to choose from a set of design or text options in response to your specific question.
Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.
Preference testing is a simple and effective method when debate becomes necessary for reaching a decision. It eliminates guesswork and can help you to choose between variations, by asking users which one they prefer.
Scale up your research by asking participants to determine their preference on nearly every aspect of your product. From designs, icons, and logos to microcopies, content, and styling. Collect data and see if the preference changes for different tester groups.
Collect feedback and reactions about a microcopy.
Compare the performance of multiple variations.