Preference Testing is a research method for determining a variation preference. Test participants are asked to choose which variation they prefer.
Preference testing is a research method for determining a variation preference. Test participants are asked to choose which variation they prefer. The Preference Test can be used to determine preference on logos, icons, palettes, designs, mockups, content, copies, and text styles. With this type of test, you can get insights on which variation participants prefer, and with an additional survey, to understand why they chose it.
Preference testing is useful when you want to:
Preference testing is a simple and effective method when debating becomes a need for making a decision. It eliminates guesswork and can help you to choose between variations, by asking users which one they prefer.
Scale up your research by asking testers to determine their preference on almost everything. From designs, icons, and logos to microcopies, content, and styling. Collect data and see if the preference changes for different tester groups.
Collect feedback and reactions about a microcopy.
Test and fine-tune CTAs (landing pages, newsletters, banners).
Compare the performance of multiple variations.
Choose the best variation of a design screen.
Get session recordings of your testers’ navigation and watch real-time interaction.
Get a map of every click or tap on your prototype to analyze and improve your product.
See how users navigate through your prototype and detect drop-offs
Get to know how long it took testers to act. Time matters.
Get answers through single and multiple select choices, opinion scales and open questions.