Choose between variations
Preference testing is a simple and effective method when debate becomes necessary for reaching a decision. It eliminates guesswork and can help you to choose between variations, by asking users which one they prefer.
Test any element of your product
Scale up your research by asking participants to determine their preference on nearly every aspect of your product. From designs, icons, and logos to microcopies, content, and styling. Collect data and see if the preference changes for different tester groups.
