Five Second Test
Let testers view a screen for a few seconds to measure what information they take away and the impression they were given.
Research objective
What is a five second test?
Five second testing is a qualitative research method in which you show a user a screen of a design or a product for five seconds only. Then take away this screen and ask different questions about what he has seen or thinks he has seen on the screen.
With a five second test you can get immediate feedback about design and copy based only on this first impression:
- Do your users get your main message or not?
- Do people understand your main product or not?
- Does your brand look trustworthy or not?
Useful feedback
Why conduct five second testing?
Product release
Five second test will help you to go in the right direction from the very beginning of the product development process. Using them, you will be more agile and you will understand your users much better even before your first big release.
A/B test
A useful A/B test is always based on comprehensive research. Many A/B tests fail because they are designed based on a random idea of a random person at your company. On the other hand, winning A/B tests are backed by both data analysis and qualitative research.
What can you do with a five second test?
Design Surveys
Ask questions about your design and iterate faster.
Microcopies
Collect feedback about a microcopy after a short exposure.
Design Elements
Capture insights about a design element after a short exposure.
Analyze First Impression
Discover how users perceive your designs.
Easy creation
Create a five second test on useberry
Add prototype or design
Select a prototype or a design from your library
Specify “scenario”
Let testers know more about the context of their task
Set starting screen
Set the screen that you want to test
Add follow-up question
Add a question after the test
Serious data
Enrich your research with data
that matters
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Heatmaps
Get a map of every click or tap on your prototype to analyze and improve your product.
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User Flows
See how users navigate through your prototype and detect drop-offs
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Recordings
Get video recordings of your testers’ navigation and watch real-time interaction.
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Timebars
Get to know how long it took testers to act. Time matters.
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Answers
Get answers through single and multiple select choices, opinion scales and open questions.
