Let testers view a screen for a few seconds to measure what information they take away and the impression they were given.
Five second testing is a qualitative research method in which you show a user a screen of a design or a product for five seconds only. Then take away this screen and ask different questions about what he has seen or thinks he has seen on the screen.
With a five second test you can get immediate feedback about design and copy based only on this first impression:
Five second test will help you to go in the right direction from the very beginning of the product development process. Using them, you will be more agile and you will understand your users much better even before your first big release.
A useful A/B test is always based on comprehensive research. Many A/B tests fail because they are designed based on a random idea of a random person at your company. On the other hand, winning A/B tests are backed by both data analysis and qualitative research.
Ask questions about your design and iterate faster.
Collect feedback about a microcopy after a short exposure.
Capture insights about a design element after a short exposure.
Discover how users perceive your designs.
Get session recordings of your testers’ navigation and watch real-time interaction.
Get a map of every click or tap on your prototype to analyze and improve your product.
See how users navigate through your prototype and detect drop-offs
Get to know how long it took testers to act. Time matters.
Get answers through single and multiple select choices, opinion scales and open questions.