Five Second Test
Let testers view a screen for a few seconds to measure what information they take away and the impression they were given.
What is a five second test?
Five second testing is a qualitative research method in which you show a user a screen of a design or a product for five seconds only. Then take away this screen and ask different questions about what he has seen or thinks he has seen on the screen.
With a five second test you can get immediate feedback about design and copy based only on this first impression:
- Do your users get your main message or not?
- Do people understand your main product or not?
- Does your brand look trustworthy or not?
Why conduct five second testing?
Product release
Five second test will help you to go in the right direction from the very beginning of the product development process. Using them, you will be more agile and you will understand your users much better even before your first big release.
A/B test
A useful A/B test is always based on comprehensive research. Many A/B tests fail because they are designed based on a random idea of a random person at your company. On the other hand, winning A/B tests are backed by both data analysis and qualitative research.
What can you do with five second test?
Design Surveys
Collect feedback about a design element after a short exposure.
Microcopies
Ask questions about your design and iterate faster.
Design Elements
Capture insights about a design element after a short exposure.
Share Prototype
Share your prototype with teammates and keep everyone engaged.
How to create a five second test on useberry?
- You have to specify a “scenario” and add some instructions.
Something like: “Take a close look at this homepage and make sure you capture as many information as possible! Scrolling is more than welcome.” - Import your prototype.
- Specify the questions you want to be answered.
Select between three question types: Multiple Choice, Opinion Scale, and Short Text.
Users' feedback visualised.
Rich insights & answers in minutes.
Rich insights & answers in minutes.
-
Heatmaps
Get a map of every click or tap on your prototype to analyze and improve your product.
-
User Flows - Drop-offs
See how users navigate through your prototype and detect drop-offs
-
Recordings
Get video recordings of your testers’ navigation and watch real-time interaction.
-
Timebars
Get to know how long it took testers to act. Time matters.
-
Answers
Get answers through single and multiple select choices, opinion scales and open questions.
