Card sorting is a well-established research technique for discovering how people understand and categorize information.
Card sorting was traditionally used for assessing information architecture (IA). It’s a UX research technique for discovering how people understand and categorize information. This technique is used when a team wants to group and label website information in a way that makes sense for the target audience. In useberry, you can run an open and a closed card sort, depending on what you want to find out. In open card sorting, each participant is given a stack of cards that are pre-filled out with topics and then asked to group those cards any way they want. In closed card sorting, the researchers create labels for categories and ask participants to sort cards into predefined categories.
Card sorting is useful when you want to:
Card sorting improves IA directly by helping you improve information classification and labeling on your design. Can help you decide what exactly to put on the homepage, for example, but also how to label categories and structure the navigation of your website.
Card sorting will show you where they would naturally and intuitively go to find a certain piece of information, execute a certain task or where they’d find a certain piece of information.
Validate the effectiveness of your product’s content organization.
Test if your content’s description matches your user’s description.
Card sorting helps you understand what makes sense to your users.
Build and improve your navigation by observing how real users will navigate.
Get session recordings of your testers’ navigation and watch real-time interaction.
Get a map of every click or tap on your prototype to analyze and improve your product.
See how users navigate through your prototype and detect drop-offs
Get to know how long it took testers to act. Time matters.
Get answers through single and multiple select choices, opinion scales and open questions.