Ask participants to sort cards into groups and often also label those groups.
Card sorting is a generative research method used to understand how participants think about your content, navigational structure and information. It helps you discover how participants categorize and organise information and content so that it better suits their mental models.
Card sorting helps you improve your Information architecture (IA) by discovering how users group information and how they label these groupings. For instance, it can help you decide how to layout your homepage, identify categories, and structure your website’s navigation.
Learn how customers would naturally and intuitively group different pieces of content together.
Analyze new features for usability flaws before the product launch.
Build and improve your group information by observing how real users will navigate.
Discover how users would naturally label grouped items (i.e. content, navigation items).