Card Sorting
Card sorting is a well-established research technique for discovering how people understand and categorize information.
Information architecture
What is card sorting?
Card sorting was traditionally used for assessing information architecture (IA). It’s a UX research technique for discovering how people understand and categorize information. This technique is used when a team wants to group and label website information in a way that makes sense for the target audience. In useberry, you can run an open and a closed card sort, depending on what you want to find out. In open card sorting, each participant is given a stack of cards that are pre-filled out with topics and then asked to group those cards any way they want. In closed card sorting, the researchers create labels for categories and ask participants to sort cards into predefined categories.
Card sorting is useful when you want to:
- Improve an existing design or create a new design.
- To discover how people understand and group different concepts.
Understand users
Why conduct card sorting?
Improve classification and labeling
Card sorting improves IA directly by helping you improve information classification and labeling on your design. Can help you decide what exactly to put on the homepage, for example, but also how to label categories and structure the navigation of your website.
Content hierarchy
Card sorting will show you where they would naturally and intuitively go to find a certain piece of information, execute a certain task or where they’d find a certain piece of information.
What can you do with card sorting?
Test Information Architecture
Validate the effectiveness of your product’s content organization.
Labels That Make Sense
Test if your content’s description matches your user’s description.
Understand Mental Models
Card sorting helps you understand what makes sense to your users.
Improve Navigation
Build and improve your navigation by observing how real users will navigate.
Easy creation
Create card sorting on useberry
Select a sort type
Closed or open
Add card
Type your card title and/or add image
Add category
Type category title (add at least 2 categories)
Serious data
Enrich your research with data
that matters
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Heatmaps
Get a map of every click or tap on your prototype to analyze and improve your product.
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User Flows
See how users navigate through your prototype and detect drop-offs
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Recordings
Get video recordings of your testers’ navigation and watch real-time interaction.
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Timebars
Get to know how long it took testers to act. Time matters.
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Answers
Get answers through single and multiple select choices, opinion scales and open questions.
