Open Analytics
With open analytics, testers navigate through your complete prototype, so that you can capture naturally emerging user flows and valuable information in volume.
Research objective
What are open analytics?
With open analytics, you can understand how users navigate through a prototype. It can cover their entire navigation from start to finish or just a portion, such as how users move between two or more pages. The challenge of open analytics is that for most prototypes, user behavior is so varied that it is impossible to generalize about the complete beginning-to-end experience of using your prototype.
With open analytics you can:
- Collect data about how people get to a page and where they go from a page.
- Analyze specific pages, combine data for multiple pages with the same layout to learn how users interact.
- Analyzing the record of screens or pages that users click on and see.
Useful feedback
Why conduct open analytics testing?
Prototype experience
Understand whether the prototype is right, and the prototype experience of users is good or bad, based on the navigation patterns that users take. Also predict which page are most likely to visit and understand the needs of users.
User journey
Getting insights into how users move from one screen to another and the path user takes when navigating through the prototype.
Businesses
Μarketers can look at key metrics that affect the user experience, such as the number of pages served to the user and can also predict which page are most likely for visiting and can do Ad Targeting.
What can you do with an open analytics test?
Color Blindness
Check the most common types of color blindness.
Improve Communication
Improve communication between design and development teams.
Design Surveys
Ask questions about your design and iterate faster.
Share Prototype
Share your prototype with teammates and keep everyone engaged.
Easy creation
Create an open analytics test on useberry
Add prototype
Select a prototype from your library
Specify “scenario”
Let testers know more about the context of their task
Set starting screen
Set the screen your prototype will begin with
Serious data
Enrich your research with data
that matters
-
Heatmaps
Get a map of every click or tap on your prototype to analyze and improve your product.
-
User Flows
See how users navigate through your prototype and detect drop-offs
-
Recordings
Get video recordings of your testers’ navigation and watch real-time interaction.
-
Timebars
Get to know how long it took testers to act. Time matters.
-
Answers
Get answers through single and multiple select choices, opinion scales and open questions.