With open analytics, testers navigate through your complete prototype, so that you can capture naturally emerging user flows and valuable information in volume.
With open analytics, you can understand how users navigate through a prototype. It can cover their entire navigation from start to finish or just a portion, such as how users move between two or more pages. The challenge of open analytics is that for most prototypes, user behavior is so varied that it is impossible to generalize about the complete beginning-to-end experience of using your prototype.
With open analytics you can:
Understand whether the prototype is right, and the prototype experience of users is good or bad, based on the navigation patterns that users take. Also predict which page are most likely to visit and understand the needs of users.
Getting insights into how users move from one screen to another and the path user takes when navigating through the prototype.
Îśarketers can look at key metrics that affect the user experience, such as the number of pages served to the user and can also predict which page are most likely for visiting and can do Ad Targeting.
Check the most common types of color blindness.
Improve communication between design and development teams.
Ask questions about your design and iterate faster.
Share your prototype with teammates and keep everyone engaged.
Get session recordings of your testers’ navigation and watch real-time interaction.
Get a map of every click or tap on your prototype to analyze and improve your product.
See how users navigate through your prototype and detect drop-offs
Get to know how long it took testers to act. Time matters.
Get answers through single and multiple select choices, opinion scales and open questions.