Free

Test two concept ideas

Present two test concepts to your participants and ask them to explore the concepts or complete a task. Gather the participants’ feedback for each concept and ask them which one they prefer and why.

Works with:

Concept testing

Usability testing

With this template you can

Compare Variation Performance

Measure and contrast how multiple design variations perform.

Select the Best Design Variation

Identify the most effective version of your design, prototype, or text.

Conduct Usability Testing

Assess your product’s usability and gather comprehensive user feedback.

Blocks used

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Easy/Difficult [problem area]

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Easy/Difficult [problem area]

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Easy/Difficult [problem area]

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why difficult (show only if Easy/Difficult question <=3)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why difficult (show only if Easy/Difficult question <=3)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why difficult (show only if Easy/Difficult question <=3)

Context Screen

Instructions

Context Screen

Instructions

Context Screen

Instructions

Icon linking to the Open Analytics block for analyzing user behavior.

Open Analytics

Concept A

Icon linking to the Open Analytics block for analyzing user behavior.

Open Analytics

Concept A

Icon linking to the Open Analytics block for analyzing user behavior.

Open Analytics

Concept A

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

How valuable to you does Concept A seem?

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

How valuable to you does Concept A seem?

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

How valuable to you does Concept A seem?

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

What do you like about Concept A? (Skip if Valuable Concept A = 1)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

What do you like about Concept A? (Skip if Valuable Concept A = 1)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

What do you like about Concept A? (Skip if Valuable Concept A = 1)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

How to make more valuable Concept A

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

How to make more valuable Concept A

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

How to make more valuable Concept A

Context Screen

Next, we will show you a different idea we are considering.

Context Screen

Next, we will show you a different idea we are considering.

Context Screen

Next, we will show you a different idea we are considering.

Icon linking to the Open Analytics block for analyzing user behavior.

Open Analytics

Concept B

Icon linking to the Open Analytics block for analyzing user behavior.

Open Analytics

Concept B

Icon linking to the Open Analytics block for analyzing user behavior.

Open Analytics

Concept B

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Valuable Concept B

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Valuable Concept B

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Valuable Concept B

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

What do you like about Concept B? (Skip if Valuable concept B = 1)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

What do you like about Concept B? (Skip if Valuable concept B = 1)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

What do you like about Concept B? (Skip if Valuable concept B = 1)

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

How to make more valuable Concept B

Easy/Difficult [problem area]

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

How to make more valuable Concept B

Easy/Difficult [problem area]

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

How to make more valuable Concept B

Easy/Difficult [problem area]

Icon linking to the Preference Testing block for comparing visual or content variations.

Preference Test

Which concept do users prefer?

Icon linking to the Preference Testing block for comparing visual or content variations.

Preference Test

Which concept do users prefer?

Icon linking to the Preference Testing block for comparing visual or content variations.

Preference Test

Which concept do users prefer?

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why prefer Concept 1

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why prefer Concept 1

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why prefer Concept 1

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why prefer Concept 2

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why prefer Concept 2

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Why prefer Concept 2

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Anything else?

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Anything else?

Icon linking to the Online Surveys block for gathering user feedback through structured questions.

Questions

Anything else?

Create better experiences for
your products and services

No credit card required

Create better experiences for your products and services

No credit card required

Create better experiences for
your products and services

No credit card required