Free
Test two concept ideas
Present two test concepts to your participants and ask them to explore the concepts or complete a task. Gather the participants’ feedback for each concept and ask them which one they prefer and why.
Works with:
Concept testing
Usability testing
With this template you can
Compare Variation Performance
Measure and contrast how multiple design variations perform.
Select the Best Design Variation
Identify the most effective version of your design, prototype, or text.
Conduct Usability Testing
Assess your product’s usability and gather comprehensive user feedback.
Blocks used
Questions
Easy/Difficult [problem area]
Questions
Easy/Difficult [problem area]
Questions
Easy/Difficult [problem area]
Questions
Why difficult (show only if Easy/Difficult question <=3)
Questions
Why difficult (show only if Easy/Difficult question <=3)
Questions
Why difficult (show only if Easy/Difficult question <=3)
Context Screen
Instructions
Context Screen
Instructions
Context Screen
Instructions
Open Analytics
Concept A
Open Analytics
Concept A
Open Analytics
Concept A
Questions
How valuable to you does Concept A seem?
Questions
How valuable to you does Concept A seem?
Questions
How valuable to you does Concept A seem?
Questions
What do you like about Concept A? (Skip if Valuable Concept A = 1)
Questions
What do you like about Concept A? (Skip if Valuable Concept A = 1)
Questions
What do you like about Concept A? (Skip if Valuable Concept A = 1)
Questions
How to make more valuable Concept A
Questions
How to make more valuable Concept A
Questions
How to make more valuable Concept A
Context Screen
Next, we will show you a different idea we are considering.
Context Screen
Next, we will show you a different idea we are considering.
Context Screen
Next, we will show you a different idea we are considering.
Open Analytics
Concept B
Open Analytics
Concept B
Open Analytics
Concept B
Questions
Valuable Concept B
Questions
Valuable Concept B
Questions
Valuable Concept B
Questions
What do you like about Concept B? (Skip if Valuable concept B = 1)
Questions
What do you like about Concept B? (Skip if Valuable concept B = 1)
Questions
What do you like about Concept B? (Skip if Valuable concept B = 1)
How to make more valuable Concept B
Easy/Difficult [problem area]
How to make more valuable Concept B
Easy/Difficult [problem area]
How to make more valuable Concept B
Easy/Difficult [problem area]
Preference Test
Which concept do users prefer?
Preference Test
Which concept do users prefer?
Preference Test
Which concept do users prefer?
Questions
Why prefer Concept 1
Questions
Why prefer Concept 1
Questions
Why prefer Concept 1
Questions
Why prefer Concept 2
Questions
Why prefer Concept 2
Questions
Why prefer Concept 2
Questions
Anything else?
Questions
Anything else?
Questions
Anything else?
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Create better experiences for your products and services
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Create better experiences for
your products and services
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