Preference Test
Ask participants to choose from a set of design or text options in response to your specific question.
Preference Test
Ask participants to choose from a set of design or text options in response to your specific question.
Preference Test
Ask participants to choose from a set of design or text options in response to your specific question.
Variation measurement
What is Preference Testing?
Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.
Variation measurement
What is Preference Testing?
Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.
Variation measurement
What is Preference Testing?
Preference testing focuses on perceptions and opinions of customers. Preference testing and task performance are not equivalent, yet they are frequently linked.
Which design is easiest to understand?
Which design is easiest to understand?
Which design is easiest to understand?
Understand users
Why conduct Preference Testing?
Understand users
Why conduct Preference Testing?
Understand users
Why conduct Preference Testing?
Choose between variations
Preference testing is a simple and effective method when debate becomes necessary for reaching a decision. It eliminates guesswork and can help you to choose between variations, by asking users which one they prefer.
Test any element of your product
Scale up your research by asking participants to determine their preference on nearly every aspect of your product. From designs, icons, and logos to microcopies, content, and styling. Collect data and see if the preference changes for different tester groups.
Useful feedback
What can you do with Preference Testing?
Useful feedback
What can you do with Preference Testing?
Useful feedback
What can you do with Preference Testing?
Microcopies
Collect feedback and reactions about a microcopy.
Microcopies
Collect feedback and reactions about a microcopy.
Microcopies
Collect feedback and reactions about a microcopy.
Variation performance
Compare the performance of multiple variations.
Variation performance
Compare the performance of multiple variations.
Variation performance
Compare the performance of multiple variations.
Easy creation
Create Preference Test on Useberry
1
2
3
4
5
Select a preference type
Image or text
Add task title
Fill in the action you want testers to take
Specify “scenario”
Let testers know more about the context of their task
Add variations
Add multiple variations to test
Add follow-up question
Add a question after this block
Create better experiences for your products and services
No credit card required
Create better experiences for
your products and services
No credit card required