How to Turn User Research into Reports Stakeholders Act On
See how Dave Powell turned Wickey’s US market research into clear reporting that helped stakeholders act on pricing, positioning, and launch decisions with more confidence.
Recorded Webinar
Key takeaways
How you present the findings affects how fast people act on them: Dave showed how visual, easy-to-scan reporting helped reduce cognitive load and speed up decision-making across the business.
Keep the research goal aggressively simple: Dave narrowed the project down to three core questions, what to launch, what to charge, and what to lead with in the messaging, which made the work easier to execute and much easier to communicate.
Do not present research as information, present it as decisions: One of Dave’s strongest points was that stakeholders are not asking what the team learned, they are asking what they should do next.
Research becomes more valuable when it reduces ambiguity: The goal was not to show every graph or quote, but to help the business move forward with more confidence and less uncertainty.
